Candid Kids
Reminder Campaign
Candids Kids are a photography company specialising in children's portraits. Looking to increase repeat sales, we undertook a campaign to target previous customers to come back and have new photos taken. Part of the campaign was to include a special offer to entice people to book a photo shoot, but it also had to cut through the standard direct mail people receive daily. We did this by combining a promotional item, die-cut shape or quirky statement into the campaign.
