gender specific
1. Of, for, or associated with persons of one gender to the exclusion of the other
Beware of stereotypes! Limiting an audience to a specific gender can lead to wild success or an unfortunate disaster. Be sure that you are really speaking to a specific gender, and not simply repeating tired or offensive clich�s. Remember that even though your target market may be one particular gender, the primary buyers of the product may actually be of the opposite gender.
