juvenile
1. Not fully grown or developed; young
2. Of, relating to, characteristic of, or intended for young people
3. Marked by immaturity; childish
This section's designs are targeted towards kids, and they often use bright colours and bold lines to attract attention. In order to best understand this market, the age of the child being targeted needs to be established, as boys and girls at younger ages have widely different interests, and their interests change drastically from year to year.
