FAQs

Our graphic design services are varied and comprehensive.  We provide logo design, brochure design, illustrations, graphics for web sites, direct mail design, marketing, stationery – including business card, letterhead, envelope, mailing label, and presentation folder design, and any other printing your business may require

No. We pride ourselves in our originality and creativity and refuse to outright copy any existing artwork (unless of course its for a parody).

PAPER:

DL – 99x210mm

A6 – 105x148mm

A5 – 148x210mm

A4 – 210x297mm

A3 – 297x420mm

A2 – 420x594mm

A1 – 594x841mm

A0 – 841x1189mm

ENVELOPES:

A4 = C4

A5 = C5

A6 = C6

DL = DL

DL = DLX (Bulky items)

He says he doesn’t, but never says no when we ask him to “grrr like an animal” for the camera.

A vector image uses mathematical formulae to construct the best quality image possible at any given size. Since these formulae can produce an image scalable to any size and detail they are the preferred method for line art and logos.

Files are generally quite small depending on the level of detail in the image.

Common vector formats include: .ai, .eps, .pdf, .svg, .cdr

Raster or bitmap images work on a grid filled with ‘pixels’ (dots). The number of dots in a square inch determines DPI (dots per square inch). As you scale the image up in size, the grid gets larger and the image becomes less clear.

Photos and scans are always in this format. As a general rule – the higher the DPI, the sharper and larger the image can be reproduced, but at the cost of a larger file size.

Not for long, much to his dismay.

DPI is determined by how many pixels / dots are present per square inch of image. (Dots per Inch). All commercial printing is done at 300dpi, while most computer screens (and internet images) use 72dpi.

If you don’t have the software to measure DPI (such as Adobe Photoshop), file size can be used as a rough indicator. Compressed Jpegs will produce a smaller file size, however if overly compressed the quality of the image will suffer.

 *based on uncompressed Jpeg file.

Got a filetype you can’t identify or want more information on it? Try www.filext.com

Yes. We encourage you to ask him to talk to you as Donald Duck on the phone some time.

CMYK is a colour space used in printing, its name represents the 4 inks used in printing “process colours”: Cyan, Magenta, Yellow and Black. CMYK is a subtractive colour system – meaning you start with no colour and as you add each colour the result gets darker and tends towards black. Because of this, some vibrant colours visible to the eye and on computer screens cannot be reproduced through the CMYK printing process. This is particularly noticeable in oranges and greens. CMYK is limited to the Thousands of colours.

RGB is a colour space used in computing and what you see with your eyes. RGB takes its name from its 3 primary colours: Red, Green and Blue. RGB is an additive colour system which starts as black and turns to white as more colour is added. The RGB colour spectrum when used in computer monitors is limited to the Millions of colours and the visible (human eye) spectrum consists of Billions of colours.

If an RGB image is sent to print in a document, the CMYK conversion process usually results in a duller, flatter looking image. This is why we always convert and colour correct all images before the printing process begins.

Spot colours (also referred to as PMS or Pantone) are used when conventional CMYK (process) printing cannot accurately achieve a particular colour. Spot colours add an additional cost to printing and are scarcely used in modern printing, although some jobs will require it to obtain accurate colour.

Spot colours are patented and controlled by the Pantone Matching System (PMS) who produce colour books with swatches of each spot colour available including metallic and pastel colours which are otherwise unachievable with process printing. Custom spot colours can be created for individuals, but the process relies heavily on trial and error and can be very costly.

Often we find that images are too big to email (over 5mb) and can upload them to our website for you to download, but what happens if you need to send us a large file? Well, its easy! There are many websites that allow you to upload a file temporarily to their severs.  Two such sites are www.yousendit.com and www.dropsend.com.

We are open (but not limited to) 8.30am till 5pm Monday to Friday.

If a job is going ahead, but awaiting artwork approval, it is advised that the quantity of the print run be confirmed so paper can be ordered and machinery time booked to achieve a faster turnaround.

As a guide, most printing takes 5-7 working days. However if any special processes are required (Folding, Die-cutting or Embellishments) extra time will be necessary.

Short run printing (1-400 copies) can be produced in 1-2 days, however if any special processes are required (Folding, Die-cutting or embellishments) extra time will be necessary.

Banners (pull up or vinyl with eyelets) can be produced in 1-2 days depending on humidity affecting drying time.

Lets just say he’ll do ANYTHING to please a client.

We can photograph small product shots in house, however we also work closely with some professional photographers for studio and on location shoots. In these instances we are available to direct the photographer to ensure the photography meets the requirements for the project.

Once the shoot is complete we will edit, colour correct and where necessary photoshop images to ensure the best results in the finished product.

There are many options for printing business cards – from full colour one or both sides, the choice of matt or gloss lamination on one or both sides and the added option of rounded or square-cut corners. The international size of a business card is 86x54mm however the old size of 90x55mm can be produced on request.

Generally the most cost effective amount of cards to order is 1000. A quantity of 500 is available but there is no significant saving by comparison to ordering 1000.

Short run business cards are available on request and enable very fast turnaround times; however they are significantly more expensive than a larger run.

PLEASE NOTE: Due to the nature of process printing, slight colour variation can occur. If colour is a concern a PMS (Spot) colour should be run.

Lets just say Gary drives very quickly to visit clients and suppliers.

With over 35 years experience in design and print, we have the knowledge and ability to undertake any task. Gary is a qualified lithographic printer, and Aron (our Senior Designer) has a pre-press background. This means we are very fussy when it comes to quality, and we know what’s possible when it comes to print.

Yes.